How To Find A Good Story Angle To Pitch The Media

How To Find A Good Story Angle To Pitch The Media

Here is an efficient rule of thumb to observe when searching for a narrative angle to current to the media. Ask yourself this question: Will the readers of this publication suppose that is fascinating, entertaining, informative or useful?
Self-involved, veiled makes an attempt at promoting your small business will fall flat. The media doesn't care about your company's success except their readers care about it. The media doesn't care about your new product unless you possibly can assist them understand how their readers are longing to know in regards to the issues it solves.
The following is a listing of topics that may assist you to get a reporter's attention. If you'll find a option to position your potential story ideas using considered one of these automobiles, you will have a better probability of success.
Have Real News
There is nothing that gets the media's consideration like news. Now, what you think is information might not really be newsworthy, however when you have received a major contract or licensed a new technology you may indeed have a story that gives a reporter with a information angle.
Be First
Everyone seems fascinated with issues which might be first: the primary company to characteristic a technology, the primary firm to do a sure kind of undertaking, the first firm in the area to win a nationwide award, and many others. After all, there are ways to be a new kind of first. The first lady- or minority-owned enterprise in your business to do one thing of be aware can be a first.
Be Distinctive
Generally you may obtain positive publicity by simply doing or providing something that is unique. An unheard-of guarantee, service technicians in tuxedos, balloon telegrams for marketing are all examples of distinctive practices.
Native Angles on Nationwide Stories
If some aspect of your small business is making national headlines, you might be able to weigh in with the local media on an area angle of the story. Native news reporters often desire to quote native sources even when they are protecting a nationwide story. Has some legislation just lately handed that impacts your business? Has a major lawsuit been settled? Is a brand new product, service, or innovation receiving protection? It is crucial that you simply watch the national information developments to remain on prime of those opportunities.
Ties to a Pattern
Your association and trade publications typically report on trade and marketing tendencies. Reporters love to get a jump on a coming trend. You may put your self in the midst of a narrative by simply pointing out something that may be taking place in other elements of the nation that ties your company or product to a acknowledged pattern.
Overcoming Adversity
Everybody loves a narrative with a great ending. Should you personally or your firm has overcome some adversity, this may be a terrific source for a narrative.
Folks Tales
Promotions, new hires, awards, board appointments, wedding, births, and all other manner of story that entails people in your agency and what they do on and off the job is usually a good source for story ideas. Possibly your company's softball crew hasn't gained or lost a game in 10 years. Perhaps your agency has repaired eight homes for a charitable organization this 12 months. Perhaps your agency has school tuition reimbursement program that is much better than most, and you have 4 new faculty graduates at the firm to prove it.
Fixing a Common Problem
You probably have discovered a singular solution to remedy an issue that your target market has or that impacts other companies in your same business, you could have a narrative thought. Enterprise publications in particular are at all times on the look out for innovative enterprise practices. Do not simply suppose by way of some solution to a consumer need. Perhaps you have found a profitable option to entice potential employees. These tales will usually be read by potential purchasers and really help tell how your firm is different. As well as, it's straightforward to point out how these types of stories can profit the readership of a publication with out appearing too self-serving.
John Jantsch is a veteran advertising coach, award profitable blogger and author of Duct Tape Advertising: The World's Most Sensible Small Enterprise Advertising and marketing Information published by Thomas Nelson - due out within the fall of 2006
He's the creator of the Duct Tape Advertising small enterprise marketing system. Yow will discover extra info by visiting
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