Copywriting Suggestions To Make Your Advertising More Worthwhile

Copywriting Suggestions To Make Your Advertising More Worthwhile

by: Thom Reece
12 months after 12 months people make the identical errors in direct-response copy and advertising. You may avoid the commonest and costly blunders by following the following proven suggestions...
1. WRITE IN DIRECT RESPONSE LANGUAGE:
Use brief paragraphs and short words. This text has sixty eight% quick words-5 letters or less. Try for at the least 65%-75%. By no means go underneath 50% unless you're writing to Ph.D's.
Make your sentences and paragraphs circulation like a breeze.
Ignore good grammar when you have a great purpose.
Keep the bucket brigade going: Begin paragraphs with And, However, So you see, Nonetheless...

Use the freshest concepts and essentially the most colorful language you possibly can with out disturbing the move.
Use hot phrases: free, revenue, new, now, secret, simple, save, assure, right this moment... and the most well liked word of all: YOU!
Use bullets... numerous them.
2. WRITE A LOT OF HEADLINES.
At all times assume up dozens of alternative headlines. Put your strongest benefits in them and take a look at your best options. When writing headlines for internet sites be sure they include key search phrases and phrases together with the advantages.
three. DROP THE NICE AND COZY-UPS...
You may destroy your whole letter/ad by beginning off, "As a home-owner, you understand how maintenace prices are climbing daily...". Take your first draft and take a look at slicing out the primary two to 3 paragraphs... you will usually discover the real "meat" begins to look in your copy after you will have began to "heat-up" to the writing.
4. STAND OUT.
Separate yourself from the competition as clearly as you may. Uncover, isolate, and dramatize all the reasons for doing business with you...at this time..., instead of your competitor. Construct your total package deal or ad round these causes (benefits).
5. SELL ADVANTAGES, NOT FEATURES.
Readers don't buy merchandise or features of products. They buy the benefits-of-use of the product or features. Be humble enough to comprehend that a buyer will not give you one pink cent for any product or characteristic till you convert the options into benefits-of-use.
6. BE TAUGHT TO PROVIDE.
Most advertisers and charities think of direct response strictly as a tool to "get". Sadly, most readers additionally wish to get. So, to succeed, it's essential to adopt a "give" attitude... beyond what you provide within the services or products. Give them one thing instantly in your ad, your letter, your internet web page. Give them information, enterprise ideas, interesting tales, resources, freebies, special deals.
7. USE TESTIMONIALS.
They're proof that you simply're nearly as good as you say you are, and that you'll do what you say will do. Like...
"I increased income by $100,000 final 12 months using your companies..." Joe Smith, President, Smith Company
The more particular the testimonial the extra energy it has. Give full attributions every time attainable. Testimonials offer you believability and credibility. You'll be able to't do successful direct-response without these two essential factors.
eight. PROVIDE A CASH-AGAIN ASSURE.
No matter you might be promoting, ensure you offer a money-back assure. It is a critical factor in getting somebody to ship in their monty to someone they don't know or possibly by no means heard of.
9. BANK CARDS, TOLL FREE NUMBERS.
Credit card purchases and toll-free "800" numbers can improve your response by as a lot as 50%. In the event you're on the net make sure you go for secure on-line transmission (SSL) of credit card orders... or allow other means for your buyer to provide their credit score data to you.
10. ASK FOR ACTION.
It is amazing how usually otherwise good copy never gets round to asking for the order. If you don't ask for motion... you will not get any.
eleven. PRICE RANGE YOUR TIME.
Commit about one third of your writing time to the lead parts, headline, subheads, teasers, opening paragraphs.
12. PRESERVE CURRENT.
Direct-response is extra scientific than other kinds of advertising. Like all fast-shifting science, it has it's discoveries daily. This is very true of writing for the Web/World Large Internet. Subscribe to trade commerce journals comparable to Target Marketing, DM News, Direct, and different relevant publications.
(C) Copyright 2004 Thom Reece All Rights Reserved
About The Writer
Thom Reece is the CEO of On-Line Advertising Group, a direct response marketing company with headquarters in Hawaii. He is the creator of the On-line Marketing Useful resource Heart - & the most important portal for the community advertising business- Thom could be reached by e-mail at: thom@